Starting a business is filling a hole. - NISHIO Hirokazu's Scrapbox (Auto-translated from Japanese)

Starting a business is filling a hole.

Hideto Fujino says that many people think of starting a business as building a tall tower in the middle of nowhere, but he found a large hole and tried to fill it. #even if

I believe that creating a new business is "finding a hole and filling it. In other words, discovering a social issue and implementing it.

People within the industry don't notice the old holes because they are visible in the landscape. People outside the industry may see a hole, but they don't know how to fill it. I founded my company because I saw a huge hole in the 100 trillion yen market and thought I could fill it.

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This page is auto-translated from /nishio/起業は穴を埋めること. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I'm very happy to spread my thought to non-Japanese readers.